eToro’s Japan expansion gives retail investors direct access to 30 top TSE stocks amid rising belief in market’s return potential

Retail investors can now gain diversified exposure to Japan’s stock market through a single portfolio built on structural reform and sectoral momentum. eToro launched the JapanEconomy portfolio, made up of 30 Tokyo Stock Exchange-listed stocks chosen for market capitalisation, liquidity, and analyst consensus. Roughly half of the portfolio is allocated to industrial and technology sectors, reflecting the main drivers of Japan’s economy, while the rest spans consumer, communications, and financial sectors.

The move follows eToro’s addition of all stocks listed on the Tokyo Stock Exchange, with the initial rollout including every company in the Nikkei 225 index. Users now have real-time market data and direct access to trade shares of major Japanese firms like Toyota and Mitsubishi. Japan is the world’s third-largest equity market, and the expansion allows investors to diversify beyond concentrated US holdings.

This shift comes as belief in Japan’s return potential rises: the share of retail investors who expect Japan’s market to deliver the strongest returns over the next five years has nearly tripled from 5% to 14% since 2024, according to eToro’s Retail Investor Beat survey of 11,000 investors across 13 countries.