Allstate provides free identity theft protection to 6.8 million customers
LE
Leona Elsworth
IRA contribution limit IRS · Apr 16, 2026
Source: DojiDoji Data Terminal
Eligible home, auto, and renters insurance customers now have complimentary access to identity theft protection tools. The benefit is available to 6.8 million customers in 14 states today, with more states rolling out throughout the year. Eligible customers will be notified of enrollment through the Allstate app or online.
This rollout follows research commissioned by Allstate and conducted by Morning Consult, which found that nearly one-third of people impacted by a natural disaster report identity fraud in the aftermath. The service includes data monitoring, email alerts for new accounts, and 24/7 support from U.S.-based identity restoration specialists who investigate fraud and contact creditors.
The initial rollout covers Alabama, Arkansas, Colorado, Delaware, and Illinois, as well as Michigan, Missouri, Nebraska, Ohio, and South Carolina, and Texas, Utah, Wisconsin, and Wyoming. Eligible insurance customers in these 14 states now have complimentary access to identity theft protection tools.