Citi's Catalyst Watch Drives Affirm Shares Higher Despite Rising BNPL Delinquencies
Affirm shares advanced 6.7% on Wednesday. The movement followed research commentary by Citi analyst Bryan Keane, who designated the company with an "Upside 90-Day Catalyst Watch" classification in advance of the company's May 12 investor day. LendingTree research highlights increasing credit stress within the buy-now-pay-later sector. A study of over 2,000 consumers found 47% experienced late BNPL payments during the past year. This compares to 41% in 2025 and 34% in 2024.
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