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Home/Credit & Lending/BNPL REGULATION · BNPL DEBT RISK

A 'buy now, pay later' habit is becoming a budget breaker for 41% of users

MD

Milo Donnelly

BNPL regulation · Apr 15, 2026

A 'buy now, pay later' habit is becoming a budget breaker for 41% of users

Source: DojiDoji Data Terminal

A 'buy now, pay later' habit is becoming a budget breaker for 41% of users.

Related Brief19h ago
consumer debt

Buy now, pay later loans for groceries double in two years — and so do late payments

47 percent of buy now, pay later users have paid late, up from last year, as more borrowers stretch the loans to cover groceries and everyday costs. The number of people using these loans for food purchases has doubled in just two years. More than half of users say they regret using them. Borrowers are turning $200 expenses into $50 installments, often juggling three or more loans at once — a rhythm that makes missed payments inevitable when reminders slip through. A LendingTree survey captures the trend: rising reliance, growing regret, and mounting delinquency. Some lenders will waive late fees if borrowers ask, but the damage to budgeting discipline is already done. The loans feel manageable at purchase. They become burdens in aggregate.

A LendingTree survey found that 41% of 'buy now, pay later' (BNPL) users made at least one late payment in the past year, up from 34% previously. Many of these users are relying on the services for everyday expenses rather than occasional purchases, turning a tool meant for convenience into a recurring financial obligation.

Related Brief3h ago
consumer debt

Younger Americans use tax refunds as a financial reset rather than a bonus

Nearly 45% of Gen Z and Millennials are using tax refunds to pay bills or reduce debt. This shift in allocation is a result of a recent data set from Beyond Finance and Operation HOPE. 77% of this group uses 'Buy Now, Pay Later' tools, and refunds are being used to pay those balances down. Paying down these balances reduces the total interest paid over time and lowers monthly payments. This frees up cash in the budget immediately.

BNPL loans typically do not charge interest but impose late fees, which can vary by lender and often reach $10 per missed installment. For users juggling multiple such loans, even small fees accumulate quickly. Missed payments can also lead to penalties and, in cases of default, damage to credit reports.

Related Brief2d ago
consumer debt

BNPL Late Fees are Negotiable

BNPL users can avoid late fee costs by asking for a waiver. A LendingTree survey found that 40% of people paid late on buy now, pay later loans in the past year. Missing a payment triggers late fees and can damage a person's credit. 88% of the users who asked to have these fees waived were successful in getting the fee at least reduced.

Thomas Nitzsche, vice president of public relations at Money Management International, said the real danger lies in the stacking of BNPL payments with other financial commitments—credit cards, student loans, auto loans, housing, and utilities. When a tight budget is the primary reason payments are missed, late fees only deepen the hole.

Related Brief2h ago
cost of living

Rising costs drive 15% of Americans to skip medical care

Fifteen percent of Americans have delayed or decided not to see a doctor to save money. This behavior is part of a broader trend of cutting back on non-essentials, which includes 52% of people going out less and 41% using coupons or shopping for discounts. Nine percent of Americans have sold their blood plasma to cover rising costs for groceries, gas, and utility bills.

Michelle Cloutier, a shopper from Indianapolis, used BNPL services through Amazon and Affirm but now attends credit counseling at Money Management International. She once carried $20,000 in credit card debt and sees BNPL as a repeat risk. “If you’re using these services as a patchwork for a broken budget, it’s going to fail,” she said. “It’s putting a Band-Aid on the Hoover dam.”

Related Brief1d ago
personal finance

Inventorying debt balances and rates is the prerequisite for a repayment plan

A borrower can build a repayment plan to move forward only after they gain a true understanding of their current debt load. This requires taking a written inventory of all debt accounts, including personal loans, mortgages, credit cards, auto loans, student loans, medical bills, and buy-now-pay-later plans. For each account, the borrower must record the balance, the borrowing rate, and the monthly payment.

BNPL regulationBNPL debt risk

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