Wall Street Banks Race to Capture Bitcoin Management Fees
RL
Reese Lawson
Bitcoin ETF · Apr 17, 2026
Financial advisers at Morgan Stanley and other major banks are now competing to capture the Bitcoin assets of their clients. Morgan Stanley's in-house Bitcoin ETF attracted $100 million in its first six days of trading. Goldman Sachs and Charles Schwab are also preparing their own branded crypto products, and Charles Schwab has begun offering crypto trading to its customers.
This shift marks a turning point for institutions that previously rejected Bitcoin. The banks are racing to keep crypto-interested clients and their assets under one roof to avoid ceding assets and millions in management fees to BlackRock and other existing ETF providers. Morgan Stanley manages $6.2 trillion across 16,000 financial advisers, while the group of banks collectively manage over $15 trillion in assets.