Robinhood's Growth Strategy Targets a User Base That Has Never Experienced a Bear Market

A deep bear market could materially alter the trajectory of Robinhood's business. The company has been public since 2021 and its customers have only invested in markets that have generally risen. The average Robinhood user's age is 31. Robinhood focuses on bringing new assets into the market by introducing investing to people who have never invested before. The company was selected as one of two companies to launch Trump accounts to introduce children to investing. If history is any guide, many of these new and young investors may be scared out of the market in the event of a deep and lingering downturn and never return.