Morgan Stanley's Bitcoin ETF Entry Targets a Market 1.5 Times Larger Than Current Total Assets
ZM
Zane Monroe
Bitcoin ETF · Apr 9, 2026
Source: DojiDoji Data Terminal
A 2% allocation of Morgan Stanley assets under management into its new Bitcoin ETF would equal $160 billion, a figure 1.5 times the size of all current Bitcoin ETFs combined. The bank is integrating the product into its network of 16,000 financial advisors who manage accounts for high-net-worth individuals, family offices, and corporate investment accounts. To guide these advisors, Morgan Stanley recommends a Bitcoin allocation of 0% to 4% based on risk tolerance, with 0% for conservative investors and up to 4% for aggressive portfolios.
This potential inflow follows the filing of an amended S-1 for its Bitcoin ETF, where Morgan Stanley set a management fee of 0.14%. The fee is lower than existing products in the market, which currently charge between 0.20% and 0.25%.
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