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Home/Briefs/automotive finance

BriefApril 13, 2026 · 10:48 PM

Lexus SUV Brand Loyalty Signals Higher Residual Value for Buyers

Lexus SUV buyers can expect higher residual values, which affects the future car shopping budget when selling or trading in a vehicle. This is based on the JD Power 2025 U.S. Automotive Brand Loyalty Study, which found Lexus premium SUV brands have a 57.4% loyalty rate for the second year in a row. According to Tyson Jominy, senior vice president of data & analytics at JD Power, brand loyalty is often associated with higher residual values, making vehicles from trusted brands a more financially sound choice over time. CarEdge data shows Lexus has a 61.7% 5-year resale value, the highest among all luxury brands, compared to 53.8% for Mercedes-Benz.

Lane Crane

Automotive FinanceAsset DepreciationLuxury Goods

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