Klarna’s payment split rolls out in Spain and Italy as Douglas bets on flexible finance to revive lagging stores

Customers in Spain and Italy can now split Douglas purchases into interest-free instalments using Klarna. The move targets consumers in markets where Douglas has struggled, particularly Spain, where declining sales and accumulated losses have weighed on performance. Klarna, a digital bank with over 118 million global users, has operated in Spain since 2020 and will leverage its existing infrastructure to support the rollout. The expanded partnership allows Douglas to offer flexible payment options both online and in-store, aiming to boost customer accessibility and reverse sales trends. The collaboration builds on prior integrations in other European markets, positioning buy-now-pay-later as a tool for retail resilience in underperforming regions.