Klarna expands into Southern Europe to drive revenue per active customer
Klarna is expanding its available services to beauty, travel, and automotive parts shoppers in Southern Europe through new partnerships with DOUGLAS, EuroParcs, and B-Parts. The broader category funnel allows Klarna to cross-sell financing and app-based services to these users. This cross-selling is intended to lift average revenue per active customer. This growth in per-customer revenue is a catalyst for Klarna to reach projected revenue of $6.2 billion by 2028. This trajectory requires a $849.1 million earnings increase from current earnings of -$224.0 million to reach $625.1 million in earnings by 2028.
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