Fidelity's Direct-to-Consumer Model Eliminates Mutual Fund Load Charges

Retail investors without professional fund management expertise can diversify across finance, industrial cyclical, utilities, technology and energy industries. This is possible through equity funds with expense ratios under 1%. Investors avoid the commission charges typically associated with stock purchases and eliminate load charges. Fidelity Investments sells its mutual fund products directly to its clients, which removes these costs. This direct-to-consumer model allows for portfolio diversification without the need for professional fund management expertise.